FINDING A CUSTOMER AVATAR: How to identify our audience

Hey Friend's,

        This is my assignment 2nd for Digital Deepak Internship Program.

Finding a customer avatar.

A Customer Avatar is fundamentally a subset of your intended interest group and a super subset of the pool of clients out there .

Let us comprehend this in focuses.

You showcase your item/administration out there to everybody, for example POOL OF CUSTOMERS.

Inside this pool of clients , there will be individuals whose necessities and prerequisites will coordinate your item or administration and the other way around. So this subset of individuals is the thing that we call as your TARGET AUDIENCE.

Presently, to make focusing on and re-focusing for this intended interest group, increasingly exact and clear : we do an overview with a lot of inquiries, to comprehend the demographics,characteristics,pain focuses and with some item/administration explicit inquiries and from these inquiries, we pick a passage which characterizes the dominant part and accept this section as our CUSTOMER AVATAR and characterize and structure our procedure from here , remembering this recently chosen Customer Avatar.

As should be obvious, the client symbol characterizes our entire arrangement of target crowd : so its imperative to get it and henceforth we can say that finding and understanding our client symbol is the way to comprehend our audience.

COMMUNICATION IS THE KEY:

        Correspondence assumes a significant job in Marketing. On the off chance that you can't talk well with 1 individual, you won't have the option to banter with many.

Make sure to be AUTHENTIC when you impart. Everybody is worn out on counterfeit individuals.

While composing email, we should consider 1 individual and compose it. In spite of the fact that that email will be sent to a wide range of individuals yet everybody will peruse it on their own gadget. The individual perusing it should feel that we are speaking with him.

We ought to engage in peruser's musings. So while composing the mail, We ought to consider what question the peruser may be having and attempt to respond to those inquiries through email.

KNOWING YOUR AUDIENCE:

        Who's is your crowd? In the event that everybody is your crowd, Then nobody is your crowd. You should profound jump into crowd nuts and bolts. Like as opposed to focusing on enormous network, you should concentrate on little network and be explicit on whom you need to target.

TARGETING CUSTOMER:

        Knowing you client is critical to draw in with them. We can characterize our objective client dependent on Demographics and Psycho designs. There are different approaches to discover the intended interest group through communications, reviews and so on.

ENGAGE AUDIENCE:

        Email is the most remarkable approach to connect with crowd however just on the off chance that it is composed accurately. Each and every line of the email ought to be locks in. On the off chance that there is one frail line, it will break the chain of commitment and in the long run you will lose that client. Individuals ought to be supported and should get connected by perusing the HEADLINE itself.

MISTAKES Will Be Opportunity:

        On the off chance that we commit errors, we ought to gain from it. Each misstep is a chance to develop oneself. Nobody is immaculate in this world, But we can continue improving and rehearsing to get great.

Subsequent to finishing this client symbol, I have better comprehension of my intended interest group with the goal that I can concentrate on them.

So lets see a practical example to find customer avatar.

        I have done quick survey for my e-store customers who done purchasing on e-commerce platform.

Following are the reports of survey,

        This really has very little of significance with the end goal of symbol, yet helped in a decent closing down and an alternate style of saying THANKS.

Link to my e-store customer survey:

https://survey.zohopublic.com/zs/pNBozH

My Customer Avatar is:

Name: Sanju Nankani(Male)

Age: Between 18-30 Year

He bought from my website. He is very confident about sharing personal details. He also use other e-commerce platforms for purchase but rarely. He prefer to purchase online. He choose my e-store for Affordable prices. He mostly purchase clothing. And wherever he purchase he get good delivery of items. He is satisfied with my display, collection and for pricing and given 5 star rating. He recommend me passive with friends and family for purchase online.

Thanks and Regards,

Tousif Shaikh